Event Marketing
I have developed event marketing campaigns for large-scale events that span performances, festivals, and symposiums. My work with graphic designers, project managers, event staff, and other stakeholders has built my strong skillset in producing content strategies and campaigns for success.
I managed event marketing campaigns that exceeded revenue goals consistently by at least 15% annually.
Nobody Lives Here Now
Joe Goode Performance Group celebrated their 30th Anniversary with a Home Season Performance that toured France and San Francisco. I created and produced a campaign with a content strategy celebrating the company’s thirty-years of work through a series of sequential curated graphics, print, social media, paid ads, and press.
Campaign Message
The content strategy for the campaign was to highlight milestones in the last thirty years of work with stories from Joe Goode, current company members, collaborators, and previous dancers in the company.
Event Promotion
The campaign content was released through video, social media, email, print media, and website content distributed and to target audience segments over the course of three months leading up to the event.
Resilience Project
The Resilience Project was a dance + theater project created to examining human trauma and the ability to be resilient. Through interviews with veterans and their families, across the country, Joe and the group worked with text from the interviews to develop the event toured nationally.
The campaign strategy is composed of two overlapping campaigns. One is focused on the event promotion with an assemblage of branded photography, video trailers, and paid and organic social media, live rehearsal video excerpts, and a press release. The other campaign highlights elements of the project and encourages user and follower engagement with calls to action on social media.
